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Gravy Analytics

Northern Virginia
Founded In 2011

Tech Stack


In 2011, Gravy Analytics’ cofounders were looking for their next big idea. They realized that mobile location data would disrupt digital marketing and built the first and only location data verification engine. Called AdmitOne™, it eliminated poor location signals and gave companies unparalleled insight into consumer behavior.

Gravy Analytics has three primary products that help companies use customer location data meaningfully.

  • Gravy Data-as-a-Service (Gravy DaaS) delivers verified visitation, attendance, and persona data to leading companies for use in a wide range of industry-specific applications.
  • Gravy Insights provides brands with in-depth customer and competitive intelligence based on verified consumer attendances at local places and events, offline – in the real world.
  • Gravy Audiences are the first and only advertising audiences built on the local places and events that consumers attend – offline – in the real world.

All 3 products use the AdmitOne™  verification engine.


Gravy Analytics is the leading provider of real-world location intelligence for marketers. Our patented AdmitOne™ engine verifies consumer attendances at millions of places, points-of-interest and local events, providing unprecedented visibility into the offline consumer journey. Gravy Analytics processes billions of anonymous mobile location signals every day to create its industry-leading and privacy-friendly data services, insights, and audiences. From ad targeting to customer relationship management, competitive intelligence to sponsorship selection, Gravy Analytics enables better business decisions with big data that reveals where people go in the physical world. Where we go is who we are.







Gravy Analytics is a venture backed company with a world class management team. Today, they develop a suite of data products and services for a wide variety of industries. They’re a rapidly expanding team and were one of Deloitte’s 2019 Technology Fast 500 winners. For more information, visit


Headquarters (Dulles, VA)

Located just off Route 28 and less than a mile from Dulles Town Center, employees have everything they need at their fingertips: multiple restaurants,      an on-site gym, Best Buy, Sam’s Club, Lowe’s, and more.

Satellite Office (Raleigh, NC)

Located at Raleigh’s historic Capital Club

Address is 16 W. Martin St
Raleigh, NC 27603

Remote Policy



team member Co-founder & GM Data Services at Gravy Analytics
team member Founder and CTO

Featured Content

“Location intelligence is a powerful new source of consumer data – and data is what makes the difference between a good product and a great one, a good company and a great one. Five years from now, data will be the difference between a company that thrives and one that fails. So there is a huge emerging market for data that companies can use to enrich their own 1st party data stores, and location intelligence is one of the big ones.”

– Gravy advisory board member Armando Escalante

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“Location intelligence transcends a variety of industries. With the massive amount of data that Gravy processes in location intelligence, the market will begin piecing together important slivers of our digital selves.” – Gravy advisory board member Jim Greenwell

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